Google introduced countless innovations in the field of Search and changed the world of information consumption forever. But the Google Search experience remains strictly a Search experience, never having shifted into the realm of Discovery — in particular with regard to large content-rich websites.
Implementing Discovery into Search to Drive Engagement
Since the early to mid-2000s, social networks have contributed significantly to the development of the web user’s experience, using Discovery as a key product feature and then turning it into successful business model. When given an on-site Search experience that combines content discovery, it turns out people stay on board. Implementing Discovery into Search, particularly for content-rich sites such as news and entertainment outlets, is a strong driver of user engagement, which can then translate into advertising dollars.
Zoomd has created a visually engaging on-site search experience for content-rich websites.
Here are the top five ways Zoomd helps publishers use Search to drive user engagement:
- Zoomd’s search engine is built with flexibility and customization in mind. Each publisher can customize the Zoomd Search tool’s look and feel and how it should behave for the site’s specific needs. Customization addresses the needs of each publisher with regards to optimizing user engagement, monetization, branding, etc.
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- You can preview an article’s content even before going to the article’s page. Result previews offer space for related articles, tags, categories, social buttons, and related sponsored content.
- A wide variety of additional content, e.g., sponsored content and other related content from within the site is displayed as a native part of search results.
- Advanced Search capabilities: lets publishers fine-tune and configure how Search behaves and displays. This includes smart filters (by category, article type, dates, etc.) and layout (such as rows or tiles), sorting the order of search results (by relevance or date), and more.
- Multiple sets of search results are displayed by default, e.g., “Most recent” and “Most relevant”. This way the user can easily focus on what he or she is interested in the most.
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Zoomd Search was built entirely for the purpose of increasing a site’s user engagement. Users are encouraged and prompted to click around more, visit more pages and stay longer on site. This enhanced user experience keeps users coming back again and again and again.
While consuming news and entertainment online has become such an integral part our lives, it’s sometimes fun to reminisce about the days when Google began uploading and “organizing the world’s information,” as they used to say.
We’ve come a long way.